If We Don't, Who Will?
Integrated Campaign Promoting Student Activism that
Garnered the Attention of President Obama
as: Creative Director
Following the success of #BaronPride, we launched an activism initiative that challenged the student body to work together on a social issue each year. Admin and student clubs would collaborate to create programming, curriculum, and community activities based on the chosen issue — voted on by students — with the goal of fostering discussion and facilitating action.
To launch the initiative, we interviewed 10+ student community organizers and dramatized their stories into a film. We also created posters based on those interviews, then installed them in "odd" corners of the school — suspended by wires, covering windows, floating in space — to generate buzz. The campaign helped promote year-round workshops, panels, and class activities about the chosen issue that year: sexual violence among high school and college students.
The campaign film caught the attention of a White House media aide, landing the team a screening with President Obama. Following the screening, we were able to welcome the support of the White House, American Film Institute, and Participant Media to our activism initiative.
"To Change"
inspired by true stories
