Marketing Management
coursework at Columbia Business School
Under the guidance of legendary professor in behavioral economics, Ran Kivetz, we studied marketing fundamentals (STP, 5Cs, EVC), analyzed case studies (Starbucks, Fedex, Virgin Atlantic, AA), attended special-topic workshops by Fortune 500 CMOs (on branding, incentive programs), and finally put everything to practice in 2 projects.
In the first, we conducted customer discovery interviews and recommended product pivots for Simple Contacts, which we presented to their leadership team. In the second, we developed a go-to-market strategy for our own venture and pitched to VCs Dorin Miller (Cedar Fund) and Jonathan Gordon (JP Morgan).
New Venture STP Pitch
Designing Incentive Program